In psychology and sociology, a persona is a social facade or role that an individual projects in public. Now the term is largely used in different fields, with different meanings. So let’s start with a general definition that answers the question “what is a persona?”Ī persona is a character or an identity – this is the actual, original meaning in Latin. It’s just free, instant download, one click away. We don’t ask for email addresses or anything else in exchange. If you just came here for the templates, you can simply scroll down to the bottom of this post to download our free materials. We even provide free worksheets, interview guides and a persona creation template, to make your job easier. This article will guide you, step by step, through planning and creating buyer persona portraits.
It involves a lot of research, interaction with clients and data analysis. Customer persona or buyer persona is often used in marketing to get a better understanding of customer demographics, behaviours, needs and motivations.
0 kommentar(er)
